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Alex Féthière AlexF@MRketplace.com Alex's bio See all of Alex's recent blogs and comments |
On Tuesday evening, Macy’s sesquicentenary bash took place within the Roman grandeur of Gotham Hall, the Greenwich Bank Building (now known as the Haier Building) on Broadway. Just up the street from Macy’s Herald Square store, its 50,000 square feet of vaulted stone magnificence was lit with flashes of Macy’s red and crisscrossed by celebrities.
Everyone...
[click for more] Comments (0)The grand opening of Clark’s Register last week in SoHo brought an eclectic and egalitarian mix of men’s apparel to a busy street. Unusual items, like recycled-tire-sole Italian shoes from U-Roads, mixed comfortably with more familiar product, such as a rack of Robert Graham shirts. Careful editing made brands like Spiewak and Scotch & Soda cozy neighbors,...
[click for more] Comments (0)Last week, MR editors mined the Las Vegas menswear tradeshows for trends and innovations. For my part, I left New York a bit apprehensive about my first Vegas round, but I returned invigorated and hopeful for spring ’09 and menswear at large.
One reason was the obvious popularity of green marketing, which we’ve been hearing about at increasing volume for...
[click for more] Comments (2)Whether traffic was up or down over last year’s Vegas round of menswear tradeshows, it seemed like a healthy flow to me. At least cab lines were emphatically not shorter than I had been led to believe they would be. The shows, the parties, the gladhanding and introductions all left quite an impression, and one morning I joined a meeting with retailers...
[click for more] Comments (1)By holding an event in an authentic environment complete with sympathetic art, Nautica has taken a holiday from New York Fashion Week. The cruise was an innovative redeployment of their Fashion Week budget and an idea worth modeling. Even a charity angle was incorporated. It was also a fine example of brand reinforcement with theming from inside and...
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