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US uniform supplier Cintas Corporation has partnered with premium workwear brand Carhartt for the first time in a uniform rental programme.
The companies are also launching an advertising campaign entitled "The Are You Carhartt Tough? Contest" to mark the roll-out of a new product line being offered by the two companies.
"This contest is really a reflection of our companies," said Chuck Helmes, director of garment strategy at Cintas Corporation. "Both Carhartt and Cintas are known for providing tough products and dependable service, and we want to celebrate workers who reflect those same characteristics."