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HotPix 2010
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A much-speculated clothing collection by Madonna will hit Macy's stores in August after the pop star struck a joint venture deal with Iconix Brand Group.
The "Material Girl" fast-fashion collection will launch exclusively in approximately 200 Macy's stores and online.
The collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix's in-house fashion department, a statement said.
The Material Girl collection will include back-to-school, footwear, handbags and jewelry, retailing from US$12 to $40.
Neil Cole, CEO and chairman of Iconix said: "We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna.
"Material Girl has a powerful retail partner in Macy's and we look forward to working together to deliver an innovative launch for our consumers."
