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Wal-Mart is launching its first apparel range from an African-American hip-hop supplier this autumn through a new exclusive deal with rappers Master P and his son Romeo.
The low-priced P.Miller range is targeted at working families, with items costing around the price of a DVD. Shirts will be priced at $9 and jeans are $20, a statement said.
"I figured out a way to make clothes affordable for inner-city families," said Master P.
"We use the same factories and the same materials as Sean John, Rocawear, and Ed Hardy.
"These are quality clothes you'd normally find at a department store like Macy's. Now you can pick up the same high-end fashion at an affordable price."
Master P and Romeo have also created a women's line called Miller Peaches with clothes selling for $10 or less.
P.Miller brand shoes, jewellery, fragrances, and eco-friendly organic cotton clothes are also in the works.
"Together we're making it cool to shop for clothes at Wal-Mart," Master P said.
He added: "Today's families have it hard enough with rent, gas, food, bills, tuition, and mounting debts. P.Miller Designs allows people to look good and feel good, all without breaking the bank."
