|
Search:
|
|
|
 |  |  |  |  |  |  |  |  |
MR's calendar of trade shows, industry events, parties and conferences. See what's coming or add your own. |
The complete guide to industry resources, suppliers, services and showrooms. |
HotPix 2010
MR's Annual look at interesting companies that might be under your radar, as published in the April 2010 issue. Click here to browse.
|
This week’s featured item is a tie designed by Dion for Prostate Cancer Canada. The striped design, which also comes in a ladies’ scarf, will be sold in stores during Prostate Cancer Awareness month—June.
“The purpose of these ties,” says Dion’s Peter Tsihlias, “is to draw awareness of this dreadful disease; one in six men will be affected by it.” To date, Dion has made nearly 3,000 ties and 500 scarves, and more than 100 retailers have asked to participate.
The tie will sell for $65 and most of the money—$50 per tie—will go directly to Prostate Cancer Canada. The remaining $15 goes to the retailer.
“Dion believes in promoting this campaign and not profiting by it,” said Tsihlias. That means that the ties and scarves are being produced at a loss for Dion. “The ties and scarves were developed and made at our facilities here in Vaughan, Canada with the same quality and craftsmanship as all our other products,” he continued. “The only profit to be made here is the contribution to research and development to a cure for prostate cancer.”
For more information, visit www.prostatecancer.ca and www.dionneckwear.com.
Each week, MR’s editors will comment on a product we’ve seen in the market. It could be an emerging trend, a novel take on a classic or something that just caught our eyes.
Previous Items of the Week:
PF Flyers classic baseball shoes
The New Eisenhower Jacket by Carlos Campos
Get breaking news stories from MRketplace.com by e-mail. Register today.
