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HotPix 2010
MR's Annual look at interesting companies that might be under your radar, as published in the April 2010 issue. Click here to browse.
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There aren’t a lot of things that make good register-area add-ons—because we’ve seen it all, and it must be small. It must fit into the tone or ambiance of your store.
If you haven’t heard of Istanbul’s T-box, you should consider it for this coveted spot. It’s simultaneously a clever way to package and display lightweight men’s basics like t-shirts and boxers. The t-shirts and boxers (among other articles, and some for women) are compressed into cute molded silhouettes of their own likeness and then shrinkwrapped, complete with English/Turkish instructions that won’t exactly help children use the product for the first time.
Each piece of “Duht Brahma,” the boxers, has one of four different messages that are send-ups of instructions. The text of mine included the following: “Are we reading enough? We hardly read even a simple instruction whereas Japanese read 25 books in a year. 
(If you have read up to here, whether you had read a T-box instruction before or your ancestors are Japanese!) T-box sets its hands to this issue and presents a brand new product that will reinforce reading habit: Duht Brahma. Well if Duht Brahma encourages reading can its instruction also do it?” Etc. Be sure that I read the entire thing, and not just out of professional habit.
T-box is available for U.S. retail from Altinyildiz Corp. Contact Zeynep at 212.588.9900, or e-mail zeynep@altinyildiz-usa.com. www.t-box.com.tr
Each week, MR’s editors will comment on a product we’ve seen in the market. It could be an emerging trend, a novel take on a classic or something that just caught our eyes.
Previous Items of the Week:
The New Eisenhower Jacket by Carlos Campos
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