Milano Unica

Tue Feb 7, 2012 - Thu Feb 9, 2012

+39 02 66101105

When vendors open their own stores around the country, to enhance their branding, and show a complete presentation of their line, does it?

Help local retailers by increasing awareness for the brand

Hurt local retailers, particularly if they advertise and promote heavily

Not matter much, especially if they hold their prices through the season, and don’t overpromote

It really depends on the vendor, and how they handle it with their local accounts

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