E-commerce expert Neal Kaiser discusses strategies that will engage your site’s visitors and turn browsers into buyers.
E-commerce expert Neal Kaiser explains why it’s important that your e-commerce platform allows you to integrate, from supplier relationships to customer management.
A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”
Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.
Merchandise planning expert Steve Pruitt talks about the biggest mistakes that retail salespeople make and how to train sales staff.
Neal Kaiser, our new e-commerce expert, takes his first question: “Should I launch a direct-to-consumer e-commerce site for my apparel brand?”
A reader asks merchandise planning expert Steve Pruitt, “Is it reasonable to think that the improving economic activity will cause strong growth in apparel?”
An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”
A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”