A reader asks merchandise planning expert Steve Pruitt, “I’m hearing some merchants talk about going back to Italy for the Pitti Uomo menswear show — is it worth it?”
E-Commerce expert Neal Kaiser: Offering a loyalty program has a lot of value for your company and your customers, but it likely won’t look like loyalty programs of previous generations.
Jake Fell: Google and other search engines are rewarding sites that work well on mobile devices and burying the ones that don’t further down in the search rankings.
Neal Kaiser talks about the three things to keep in mind when offering international shipping online: displayed currency, shipping and landed costs.
Marketing expert Jake Fell: E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least once per day.
A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?
E-Commerce expert Neal Kaiser explains why your business-to-business e-commerce site should provide the same experience as a direct-to-consumer site.
A reader asks marketing expert John Fell, “Should I be paying an SEO specialist to get more organic visits to my website?”
E-commerce expert Neal Kaiser: By integrating these systems you can meet customer expectations for an omni-channel experience.