Going Back to Pitti for Product

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A reader asks merchandise planning expert Steve Pruitt, “I’m hearing some merchants talk about going back to Italy for the Pitti Uomo menswear show — is it worth it?”

Are Loyalty Programs Worth It?

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E-Commerce expert Neal Kaiser: Offering a loyalty program has a lot of value for your company and your customers, but it likely won’t look like loyalty programs of previous generations.

How a Mobile-Friendly Website Improves Your Google Search Rankings

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Jake Fell: Google and other search engines are rewarding sites that work well on mobile devices and burying the ones that don’t further down in the search rankings.

How to Expand Your E-Commerce Reach Internationally

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Neal Kaiser talks about the three things to keep in mind when offering international shipping online: displayed currency, shipping and landed costs.

Ask the Experts: How to Optimize Your Website for International Customers

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Neal Kaiser on optimizing your website for the global marketplace.

Which Marketing Channel Generates the Highest ROI for Retailers?

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Marketing expert Jake Fell: E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least once per day.

When is it a Good Idea to Overbuy?

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A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?

Your Business-to-Business E-Commerce Should be as Good as a Consumer System

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E-Commerce expert Neal Kaiser explains why your business-to-business e-commerce site should provide the same experience as a direct-to-consumer site.

Should Retailers Hire Search Engine Optimization Experts?

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A reader asks marketing expert John Fell, “Should I be paying an SEO specialist to get more organic visits to my website?”

E-Commerce: Integrating Orders with Inventory and Supply Chain

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E-commerce expert Neal Kaiser: By integrating these systems you can meet customer expectations for an omni-channel experience.