Ask the Experts: How to Optimize Your Website for International Customers

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Neal Kaiser on optimizing your website for the global marketplace.

Which Marketing Channel Generates the Highest ROI for Retailers?

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Marketing expert Jake Fell: E-mail may not be a shiny new object, but more than 90% of consumers still check their email at least once per day.

When is it a Good Idea to Overbuy?

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A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?

Your Business-to-Business E-Commerce Should be as Good as a Consumer System

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E-Commerce expert Neal Kaiser explains why your business-to-business e-commerce site should provide the same experience as a direct-to-consumer site.

Should Retailers Hire Search Engine Optimization Experts?

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A reader asks marketing expert John Fell, “Should I be paying an SEO specialist to get more organic visits to my website?”

E-Commerce: Integrating Orders with Inventory and Supply Chain

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E-commerce expert Neal Kaiser: By integrating these systems you can meet customer expectations for an omni-channel experience.

What Qualities Make a Great Buyer?

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Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “What advice can you give me on what makes a great buyer?”

Online Merchandising Techniques

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E-commerce expert Neal Kaiser discusses strategies that will engage your site’s visitors and turn browsers into buyers.

The Importance of Integrated E-Commerce Platforms

Neal Kaiser-FEATURED

E-commerce expert Neal Kaiser explains why it’s important that your e-commerce platform allows you to integrate, from supplier relationships to customer management.

Bad Weather’s Effect on Sales

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A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”