Are Facebook Ads Effective for Retailers?

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A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”

Clearing Out Aging Goods

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Merchandise planning expert Steve Pruitt takes a question about moving through the markdown cycle.

How Can I Improve Sluggish Menswear Business?

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Steve Pruitt: The current slow men’s business isn’t an economic problem, it’s a fashion problem.

Understanding Margin and Turnover

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A readers asks merchandise planning expert Steve Pruitt about the importance of margin and turnover for retailers.

Showrooming and Webrooming

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Marketing expert Jake Fell discusses how to convert showrooming consumers into customers and describes how to take advantage of webrooming.

What Drives Fashion?

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A retailer asks merchandise planning expert Steve Pruitt, “What is the primary driver of fashion demand?”

Are Retail Technology Demands Stressing Your Business to its Limit?

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A retailer facing a costly software and hardware upgrade gets some advice from Michael Dattoma, our retail technology expert.

How to Turn Markdowns into Marketing

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Merchandise planning expert Steve Pruitt discusses how markdowns can create demand and lift sales.

Taking Your Retail Business Mobile

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Jake Fell: Fortunately, great branding on mobile for an apparel retailer does not need to be difficult or expensive.

Should Retailers Develop Niches for E-Commerce?

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A retailer asks merchandise planning expert Steve Pruitt, “It looks like most of the successful men’s e-tailers have a specific niche. Should I try to develop a niche in-store before I launch e-commerce?