How Content Marketing Can Help Retailers

Jake Fell 2014-FEATURED

Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.

Adding Men’s Accessories and Jewelry to Your Store

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “Is is worth adding accessories, particularly jewelry, to my store’s mix?”

Ask the Experts: Predicting Holiday Traffic

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt: “Last holiday started out great in November and then sputtered in December. Is there any way to understand what will happen this year?”

Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Ask the Experts: What Trends Will Drive Spring Sales?

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “Are there any trends in the spring collections that we should get excited about and ready to push to our customers?”

Ask the Experts: Is Your POS System Ready for Apple Pay?

Michael-Dattoma-FEATURED

A reader asks POS systems expert Michael Dattoma, “How does Apple Pay work and how I can prepare my store for it?”

Ask the Experts: Holiday Sales Predictions

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt, “What should we expect for holiday sales?”

Ask the Experts: Branding Your Store Online

Jake Fell 2014-FEATURED

A retailer asks marketing expert Jake Fell, “What steps should I take to brand my business exceptionally online?”

Achieving Balance Between Sales and Inventory

AsktheExperts

Steve Pruitt advises a retailer seeking balance between his buys and his sales.

Are Facebook Ads Effective for Retailers?

AsktheExperts

A reader asks marketing expert Jake Fell, “Are paid Facebook ads an effective way to market my online and brick and mortar retail businesses?”