Online Merchandising Techniques

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E-commerce expert Neal Kaiser discusses strategies that will engage your site’s visitors and turn browsers into buyers.

The Importance of Integrated E-Commerce Platforms

Neal Kaiser-FEATURED

E-commerce expert Neal Kaiser explains why it’s important that your e-commerce platform allows you to integrate, from supplier relationships to customer management.

Bad Weather’s Effect on Sales

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”

What to Do About Abandoned Shopping Carts Online

Neal Kaiser-FEATURED

E-commerce expert Neal Kaiser explains how to minimize cart abandonment on your e-commerce site.

Using Marketing Automation to Drive Sales

Jake Fell 2014-FEATURED

Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.

The Most Common Sales Mistakes

StevePruitt-FEATURED

Merchandise planning expert Steve Pruitt talks about the biggest mistakes that retail salespeople make and how to train sales staff.

Should New Brands Launch E-Commerce?

Neal Kaiser-FEATURED

Neal Kaiser, our new e-commerce expert, takes his first question: “Should I launch a direct-to-consumer e-commerce site for my apparel brand?”

Will a Stronger Economy Help Apparel?

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt, “Is it reasonable to think that the improving economic activity will cause strong growth in apparel?”

How to Make Email Marketing Stand Out

John Fell-FEATURED

An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”

Should I Land All Seasonal Inventory Early?

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”