A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?
E-Commerce expert Neal Kaiser explains why your business-to-business e-commerce site should provide the same experience as a direct-to-consumer site.
A reader asks marketing expert John Fell, “Should I be paying an SEO specialist to get more organic visits to my website?”
E-commerce expert Neal Kaiser: By integrating these systems you can meet customer expectations for an omni-channel experience.
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “What advice can you give me on what makes a great buyer?”
E-commerce expert Neal Kaiser discusses strategies that will engage your site’s visitors and turn browsers into buyers.
E-commerce expert Neal Kaiser explains why it’s important that your e-commerce platform allows you to integrate, from supplier relationships to customer management.
A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”
Marketing expert Jake Fell talks about using automated marketing, like birthday and post-purchase e-mails, to drive retail sales.