The Most Common Sales Mistakes

StevePruitt-FEATURED

Merchandise planning expert Steve Pruitt talks about the biggest mistakes that retail salespeople make and how to train sales staff.

Should New Brands Launch E-Commerce?

Neal Kaiser-FEATURED

Neal Kaiser, our new e-commerce expert, takes his first question: “Should I launch a direct-to-consumer e-commerce site for my apparel brand?”

Will a Stronger Economy Help Apparel?

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt, “Is it reasonable to think that the improving economic activity will cause strong growth in apparel?”

How to Make Email Marketing Stand Out

John Fell-FEATURED

An independent retailer asks marketing expert John Fell, “How do I make my email campaigns stand out among those from national chains and brands?”

Should I Land All Seasonal Inventory Early?

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”

How Content Marketing Can Help Retailers

Jake Fell 2014-FEATURED

Marketing expert Jake Fell explains what content marketing is and how it can help your store strengthen relationships and reach more customers.

Adding Men’s Accessories and Jewelry to Your Store

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “Is is worth adding accessories, particularly jewelry, to my store’s mix?”

Ask the Experts: Predicting Holiday Traffic

StevePruitt-FEATURED

A reader asks merchandise planning expert Steve Pruitt: “Last holiday started out great in November and then sputtered in December. Is there any way to understand what will happen this year?”

Ask the Experts: How to Start a Rewards Program

Jake Fell 2014-FEATURED

Marketing expert Jake Fell describes a straightforward plan to implement a rewards program at your store.

Ask the Experts: What Trends Will Drive Spring Sales?

StevePruitt-FEATURED

A retailer asks merchandise planning expert Steve Pruitt, “Are there any trends in the spring collections that we should get excited about and ready to push to our customers?”