How to Market for Father’s Day

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Our marketing expert John Fell talks about the best way to market a men’s store for Father’s Day.

When Will Menswear See Stronger Growth?

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Steve Pruitt explains where we are in the larger retail cycle and when we can expect menswear to see stronger growth.

The Markdown Calendar in a Late Spring

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A reader asks merchandise planning expert Steve Pruitt, “Since my spring sales got off to such a late start, do you think I should move up my markdown calendar?”

How Should Menswear Retailers Market on Facebook?

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Marketing expert Jake Fell gives some advice about using Facebook to engage–and not annoy–customers.

When You Have to Cancel Orders

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Merchandise planning expert Steve Pruitt addresses the delicate issue of canceling orders with vendors.

Integrating Marketing into Your Planning

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A reader asks merchandise planning expert Steve Pruitt, “How can I integrate marketing into my planning process?”

Using Your Data to Improve Marketing

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Marketing expert John Fell takes a question about using point-of-sale system data to improve your email marketing campaigns.

Attracting Young Customers Without Alienating Others

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A reader asks merchandise planning expert Steve Pruitt, “How do I keep attracting younger customers without isolating my older clientele?”

Should I Sell Online?

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A retailer asks our marketing expert Jake Fell, “Adding e-commerce to my shop’s website sounds like a lot of work. Do I really need to sell online?”

Are You Prepared for the Retail Technology Storms?

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Michael Dattoma takes a question from a frustrated store owner about updating POS technology and becoming an omni-channel retailer.