Careful planning spells success for contemporary retailers.
Who says there’s no excitement in the contemporary market? Retailers are reporting that business is “surprisingly good” and started picking up begining third quarter. Although they’re planning more modest increases for 2011, there is optimism that the momentum will continue. Between limited-edition collaborations, innovative social media marketing opportunities and cool product, there are many reasons […]
Americana, heritage, workwear…those were the buzzwords in the contemporary market for 2010. Older brands reinvented themselves and became new again and all the downtown cool kids picked up on it (Barbour or Red Wing, anyone?). And look at all the collaborations between traditional brands and contemporary stores. It happened on all levels of retail, from […]