Joachim Beer Named Managing Director of Brax

Joachim Beer

Joachim Beer has joined the German sportswear maker Brax as managing director.

Victorinox assumes control of its Canadian distribution


TORONTO—Victorinox is bringing its Canadian operations in-house, ending its long-time distribution relationship with Throat Threads. “We have had an amazing 10-year relationship with Throat Threads and wish Mr. Russell Fearon and his company continued success, as they are true leaders in the industry,” commented Victorinox CEO Joachim Beer. “We have found him to be a […]

MR Q: Victorinox president Joachim Beer


Sharp Moves: The new president of Victorinox, Joachim Beer, looks to grow global wholesale and retail business. Victorinox is shaking things up! With a new president and cool, contemporary product offerings for fall 2011, this is not the same outdoorsy brand made famous for their Swiss Army knives. Even though apparel makes up a modest […]