Let it Snow!

Outerwear February 2014

Outerwear: It’s a $4 billion-plus business that has two main requisites: product innovation and cold weather.

Outerwear: Multi-function

Victorinox

Christian Chensvold: The outerwear market is almost entirely dependent on inclement weather, and five’ll get you ten that people in that market segment all believe in global warming.

OUTERWEAR WEEK: Man on the Street

Mark

On a crisp 39 degree day in New York City, we stopped a few men on the street to ask them about the outerwear they own and their plans to purchase.

OUTERWEAR WEEK: Vendor View — What’s Next, Part 2

Nautica

Vendors share insight into this season’s outerwear business and what’s in store for fall 2013. Part two of two.

OUTERWEAR WEEK: Vendor View — What’s Next, Part 1

Michael Kors

LF Outerwear, MC Coats, Urban Republic, Weatherproof and The Levy Group share insight into this season’s outerwear business and what’s in store for fall 2013. Part one of two.

OUTERWEAR WEEK: Tailored outerwear at retail

Schneiders Salzburg

Warm weather hasn’t stopped most retailers from being optimistic about the tailored outerwear business.

OUTERWEAR WEEK: Casual outerwear at retail

Moose Knuckles

Based on early fall 2012 selling the key word in outerwear is items.

What do you do with winter outerwear overstock?

AsktheExperts

A reader asks our merchandise planning expert, Steve Pruitt, “Winter weather didn’t really come to my area, and now I am left with more winter goods than usual. What should I do to get rid of them?”

Outerwear: True Grit

Feb2011-Outerwear-2

Cold weather and special features are driving outerwear success. Seasonal weather was certainly a driving force behind a healthy outerwear season for fall 2010, but outerwear companies are also crediting product infused with technological innovation, vintage and layered fashion trends and robust in-stock programs as the secrets to their success. As Schott’s Don King put […]