Consumers are more likely to engage with retailers on Pinterest than Facebook or Twitter, according to the National Retail Federation.
NEW YORK—The inaugural Social Retail Summit, an afternoon and evening event featuring two panel discussions on social media and its applications in the retail world, is scheduled for next week. The second panel is of particular interest to the menswear business, featuring Jason Ross, founder of the million-member menswear e-commerce site Jackthreads; Mark Uhrmacher, founder [...]
Q: I am trying to get a handle on how much time and effort I should spent in social media initiatives and what kind of return on investment I could expect. Frankly, it’s hard to know where to start. Any suggestions? A: Social media is obviously is a hot topic today for retailers. There has [...]
Social media insiders on the Project Panel in Las Vegas agree that the fashion industry is slow at adopting digital. One panelist said, “Brands who aren’t jumping on social media are getting left behind. It’s important to hire people now because soon enough the whole landscape will change.” The very nature of the fashion industry [...]