Retailers debate the evolution of heritage as the trend hits the mainstream.
Americana, heritage, workwear…those were the buzzwords in the contemporary market for 2010. Older brands reinvented themselves and became new again and all the downtown cool kids picked up on it (Barbour or Red Wing, anyone?). And look at all the collaborations between traditional brands and contemporary stores. It happened on all levels of retail, from […]
Based on what retailed during the fall 2010 season, knitwear manufacturers are banking on novelty sweaters with retro styling to ride the pendulum swing from woven to knitwear into the fall 2011 season. “We sold sweaters early,” says Durand Guion at Macy’s. “Chunkier, loftier pieces with interesting design—shawl collars and metal buttons, all in the […]