Marketing Trunk Shows


A reader asks merchandise planning expert Steve Pruitt about how to promote trunk shows.

Trunk show triumph


Nothing gets me more in the mood to spend money than beautiful clothes shown in well-merchandised stores by the passionate people who create them. Here, at Richards in Greenwich, Connecticut this past Saturday, some of my favorite vendors showing their new fall goods to lots of upscale shoppers. Of course, Andrew, Bobby and Russ Mitchell […]

Vivek Nagrani: Time to Try Big Vendor Events Again

As the economy starts to slowly pick up pace, we as an industry have to constantly create ways of drawing the consumers into the specialty stores. Not only is it important to offer the consumer a unique product mix, it is essential to create a special experience in order to differentiate you from the big-box […]